A New Chapter for Qualitative Research
Today we are launching Oracle Voices, our qualitative research platform that brings AI-powered digital panelists to focus groups, in-depth interviews, and ethnographic studies. Oracle Voices is the evolution of our qualitative capabilities, built on the same validated methodology that powers the Simsurveys Platform.
Oracle Voices enables researchers to conduct rich, nuanced qualitative studies with digital panelists who respond with the depth and specificity of real participants — at a fraction of the time and cost of traditional recruitment.
What Are Digital Panelists?
Digital panelists are AI-generated research participants calibrated against validated population data. Each digital panelist has a consistent demographic profile, attitude set, and communication style that persists across an entire study session.
Unlike generic chatbots, digital panelists are grounded in real population distributions. Their responses reflect the variance, contradictions, and nuance you see in live qualitative research — because they are statistically anchored to the same data that drives our quantitative models.
Key distinction: Digital panelists are not chatbots generating generic text. They are statistically grounded personas backed by validated population data, producing responses that reflect real demographic patterns and attitudes.
Core Capabilities
Oracle Voices supports the full range of qualitative research methodologies.
Focus Groups
Moderated group discussions with 6–10 digital panelists, complete with natural interaction dynamics and varied perspectives.
In-Depth Interviews
One-on-one conversations that probe deeply into motivations, attitudes, and decision-making processes.
Ethnographic Studies
Observe digital panelists in simulated real-world contexts to understand behavior patterns and unmet needs.
Concept Testing
Get rich qualitative feedback on concepts, messaging, and creative before committing to quantitative validation.
Why Qualitative Research Needs This
Traditional qualitative research is expensive, slow, and limited by recruitment constraints. A single focus group can cost $8,000–$15,000 and take 3–6 weeks to recruit. Specialized populations — HCPs, C-suite executives, niche consumer segments — are even harder to reach.
Oracle Voices eliminates these barriers. Run a focus group in minutes instead of weeks. Test concepts across multiple demographic segments simultaneously. Iterate on discussion guides in real-time without re-recruiting.
Validated Quality
Oracle Voices builds on the same validation framework that underpins all Simsurveys products. Our quantitative models achieve KL divergence scores of 0.05–0.09 against live panel benchmarks. Oracle Voices extends this rigor to qualitative outputs, with thematic consistency and demographic fidelity validated against real focus group transcripts.
Getting Started
Oracle Voices is available now to all Simsurveys users. Visit the Oracle Voices product page to learn more about capabilities and pricing, or create your free account to start your first qualitative study.