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Why I Bet My Career on Synthetic Survey Data (Again)

I launched one of the first web survey tools in 1999. The industry said phone interviewing couldn’t be replaced. Twenty-five years later, here’s why the same argument against synthetic data is wrong.

February 24, 2026 · Joel Friedman Read more →
Product Updates

Introducing Oracle Voices: AI-Powered Qualitative Research

Meet Oracle Voices — our qualitative research platform that brings AI-powered digital panelists to focus groups, in-depth interviews, and ethnographic studies. Run rich qualitative research at a fraction of the time and cost.

February 24, 2026 Read more →

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