AI-powered qualitative research
Every digital panelist's answers are grounded in real population data — so your qualitative insights carry quantitative weight. Run focus groups and depth interviews with panelists built from validated consumer, healthcare, and social research models.
What's the first thing you consider when choosing between two similar products at the shelf?
Honestly, I look at the ingredient list first. If I can't understand what's in it, I put it back...
Price per unit. I always do the math. But if the packaging looks cheap, I'll spend more on the other one...
Digital panelists with consistent demographics, psychographics, and behavioral profiles.
Create digital panelists with custom demographics, psychographics, and personality. Built from our consumer, healthcare, and social research domain models.
Moderate manually or let AI run the session from a discussion guide. Multiple question types: open-ended, polls, rankings, targeted queries.
AI-generated session summaries with key themes, consensus and divergence points, and actionable recommendations.
Create digital panelists with specific demographics and psychographics, or let AI generate them from a description.
Moderate live or use AI auto-run with a discussion guide. Ask follow-ups, run polls, and target individual panelists.
AI analyzes sessions for themes, consensus, and gaps. Export transcripts and insights.
Convert findings into full survey projects on the Simsurveys Platform. From qualitative discovery to quantitative validation.
Choose the level of involvement that fits your research style. Moderate sessions yourself with full control, or let AI handle everything from a structured discussion guide.
Oracle Voices doesn't just find insights — it connects directly to the Simsurveys Platform. Convert qualitative findings into full quantitative studies with one click.
| Traditional | Oracle Voices | |
|---|---|---|
| Timeline | 4-8 weeks | Minutes |
| Recruitment | Expensive, unreliable | Instant, precise targeting |
| Attendance | No-shows, dropouts | 100% every time |
| Scale | 8-12 per group | Unlimited sessions |
| Analysis | Manual coding (weeks) | AI insights in minutes |
| Reproducibility | One-time, variable | Rerun with same panel |
| Quant validation | Separate study required | Direct survey generation |
Build panels, run sessions, and generate insights — all in one platform. No recruitment. No scheduling. No transcription.