Research-grade synthetic panels

Know what people think before you ask.

Traditional panels take weeks and cost tens of thousands. Simsurveys generates validated survey data from AI models trained on real population studies. Research-grade results in minutes — at a fraction of the cost.

< 15 min
Average generation time
KL ≈ 0.08
Typical divergence from live panels
3
Domain-specific AI models
6
Published validation studies
Three products

One platform. Three ways to know.

From full synthetic surveys to real-time preference queries to AI-moderated qualitative sessions.

Simsurveys Platform

Generate, augment, and expand survey datasets

Complete research studies from AI models trained on validated population data. Build surveys, set quotas, generate respondents, and export respondent-level files in CSV or SPSS.

Explore the Platform →

Oracle API

Consumer intelligence for AI agents

Give autonomous systems real-time consumer understanding. The Oracle API returns probability-weighted preference distributions in milliseconds — the preference layer for agentic commerce.

Explore Oracle API →

Oracle Voices

Qualitative depth. Quantitative truth.

Every digital panelist's answers are grounded in real population data. Run focus groups and depth interviews with panelists from validated domain models — qualitative insights that carry quantitative weight.

Try Oracle Voices →
Survey Builder 25 questions
Respondents 1,000 targeted
Crosstabs & Stats Significance testing
Executive Summary AI-generated report
Export CSV / SPSS / Excel
Generating... ~4 min remaining
// Oracle API — meal planning priorities
// Segment: suburban, income $50-75K

{
  "distribution": {
    "Minimize waste":  0.45,
    "Variety":         0.28,
    "Cost":            0.27
  },
  "latency_ms": 187,
  "model": "consumer_v5"
}
Live Session — Consumer Product Testing
M
Moderator

What's the first thing you consider when choosing between two similar products?

S1
Sarah, 34, Suburban

I look at the ingredient list first. If I can't understand what's in it, I put it back...

S2
Marcus, 28, Urban

Price per unit. I always do the math. But if the packaging looks cheap, I'll spend more...

Proven results

Validated against real-world research.

Side-by-side comparisons of synthetic vs. live panel data across healthcare, consumer, and retail domains.

Healthcare

AMA Prior Authorization Survey

Physician attitudes on prior authorization burden and care delays, validated against the American Medical Association's national physician survey.

Meets published benchmarks
Read the report →
Consumer

IFIC Food & Health Survey

Food attitudes and nutrition behaviors validated against the nationally representative International Food Information Council annual survey.

Meets published benchmarks
Read the report →
Retail

Walmart Retail Rewired 2025

Shopping behaviors and technology adoption validated against Walmart's large-scale consumer study on the future of retail.

Meets published benchmarks
Read the report →
The Oracle · Agentic Commerce

The preference layer for autonomous agents.

AI agents decide in milliseconds. Traditional research takes weeks. The Oracle API bridges this gap — embed consumer understanding directly into agent decision loops with validated preference distributions at runtime.

  • Query any demographic cohort on demand
  • Returns probability distributions, not single answers
  • Sub-second response time at scale
  • Validated against live panel data (KL typically 0.05-0.09)
Read the Technical Brief →
// Oracle API Response
{
  "query": "meal_planning_priorities",
  "segment": "suburban, income $50-75K",
  "distribution": {
    "Minimize waste":  0.45,
    "Variety":         0.28,
    "Cost":            0.27
  },
  "latency_ms": 187,
  "model": "consumer_v5"
}
How it works

Research in three steps.

1

Define your audience

Set demographics, quotas, and survey questions in the platform. Choose from consumer, healthcare, or social research models.

2

AI generates responses

Our proprietary models produce statistically equivalent response data from validated population training.

3

Analyze and export

Download respondent-level files in CSV or SPSS. Built-in crosstabs, charts, and reports.

Research foundation

Built on validated research.

Validated methodology, transparent results, patent-pending technology.

Methodology

Cognitive psychology meets advanced AI. Synthetic respondents grounded in validated psychological and demographic models.

Read methodology →

6 Validation Reports

Side-by-side comparisons of synthetic vs. live survey data across healthcare, consumer, and retail domains.

View reports →

White Papers

Technical papers on synthetic survey methodology, agentic commerce integration, and statistical validation frameworks.

Browse papers →

Technology protected by U.S. Patent Application No. 18/784,418

Trusted across industries.

Market Research Healthcare Consumer Goods Social Research Academic Studies Product Testing Brand Strategy Agentic Commerce

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