What is Synthetic Data?
Synthetic data generation creates entirely new survey responses from AI models trained on real consumer behavior patterns. Unlike traditional surveys that require recruiting and surveying real people, synthetic data lets you generate statistically representative datasets instantly.
Key Benefits
- Instant Data Generation: Get complete datasets in minutes, not weeks
- Unlimited Sample Sizes: Generate any number of respondents you need
- Custom Demographics: Precise control over age, gender, income, location, and more
- Cost Efficiency: Fraction of the cost compared to traditional panel surveys
- No Recruitment Delays: Start your analysis immediately
Perfect For
- New product concept testing
- Early-stage market research
- Quick hypothesis validation
- Budget-constrained projects
- Sensitive research topics
- Academic research projects
Data Quality
- Statistically representative samples
- Consistent response patterns
- Realistic demographic distributions
- Validated against real panel data
- Standard research file formats
- Full crosstab compatibility
How It Works
- Define Your Population: Set demographic targets and quotas
- Upload Your Survey: Use your existing questionnaire or create one in our platform
- Generate Responses: AI models create realistic individual respondent data
- Download & Analyze: Get standard CSV/SPSS files for immediate analysis
Each synthetic respondent has consistent demographics and realistic response patterns, allowing you to perform the same analysis as with traditional survey data.
Technical Specifications
- Sample Sizes: 100 to 10,000+ respondents
- Demographics: Age, gender, income, education, location, occupation
- File Formats: CSV, SPSS, Excel
- Question Types: Multiple choice, rating scales, open-ended, ranking
- Delivery Time: Typically 15-30 minutes
- Quality Assurance: Automated validation and consistency checks