Private panels have long been used by enterprises to survey their own customers or employees. Simsurveys replaces them with our patented AI modeling: a two-step approach that grounds on your population data and fine-tunes on your established survey instruments—delivering research-grade results in minutes without the cost and upkeep of panel management.
Powered by your data and our patented AI models, synthetic panel modeling generates respondent-level datasets that mirror proprietary panels—while eliminating recruitment, incentives, and ongoing panel software.
Our patented AI models apply a two-step process using your data:
The model is trained on the fixed population of interest—whether customer records, employee datasets, or product ownership files you provide—so the generated data reflects the true structure of your underlying population.
The model is then fine-tuned on your historical survey data. Because most enterprises repeat the same core questionnaires, our patented framework delivers continuity and comparability across waves with highly accurate synthetic responses.
Together, these steps yield synthetic datasets with divergence values (KL ≈ 0.08) comparable to live private panel data.
Eliminates cost and administrative burden associated with panel recruitment and maintenance.
Respondent-level data remains stable over time, ensuring consistent tracking across survey waves.
Synthetic panels are generated in minutes, enabling rapid turnaround for trackers and ad hoc projects.
Projects can be executed instantly and repeatedly without concerns about panel fatigue or availability.
No personally identifiable information leaves the client's system during the modeling process.
Synthetic panel modeling offers a validated, efficient, and cost-effective alternative to private panels. Independent tests show divergence values (KL ≈ 0.08) comparable to live private panel data. By grounding the model in your populations and surveys and applying our patented AI models, Simsurveys provides respondent-level datasets that replicate the quality of traditional panels while removing their limitations.
Contact us to discuss how synthetic panels can work for your organization's research needs.
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